How to start a cleaning business in Australia 2024

How to Start a Cleaning Business in Australia 2023: A Comprehensive Guide

Starting a cleaning business can be a rewarding venture, especially in a place like the Gold Coast, where there is a growing demand for professional cleaning services and a lifestyle to go along with it. If you have the ambition to be your own boss and provide amazing cleaning solutions to residential and commercial clients, this comprehensive guide is for you. We will walk you through the essential steps to set up and run a successful cleaning business within Australia, especially on the Gold Coast.

1. Research The Cleaning Industry In Australia

Before diving into any business, thorough research is crucial. Understand the cleaning industry landscape in Australia or your state, including the demand for various cleaning services, target customer segments, and your potential competitors. Identify the gaps in the market to offer unique services that set your business apart.

To learn more about the cleaning industry in Australia, you can refer to  IBISworld, commercial cleaning services in Australia. This comprehensive guide provides valuable insights into the cleaning sector, market trends, and business opportunities.

2. Create A Comprehensive Business Plan

A well-structured business plan serves as a roadmap for your cleaning business’s success. Include a mission statement, business goals, target market analysis, marketing strategies, financial projections, and operational plans. A thought-out business plan will also be essential if you seek funding from investors or financial institutions.

For guidance on creating a business plan, visit the Australian Government’s business portal: How to Write a Business Plan. This step-by-step guide will assist you in crafting a professional business plan that aligns with your cleaning business goals.

3. Register Your Cleaning Business

Most people are very intimidated when it comes to starting a new new cleaning business in 2023 but do not stress, this step will really get you excited.

To operate legally, you must register your cleaning business with the appropriate authorities. Choose an appropriate business structure (sole trader, partnership, company) and register your business name with the Australian Securities and Investments Commission (ASIC). Obtain all necessary licenses and permits for operating a cleaning business.

For a comprehensive understanding of business registration in Australia, visit the Australian Government’s official website: Register a Business Name. This resource will guide you through the process of registering your cleaning business and ensuring compliance with legal requirements.

4. Obtain Cleaners Insurance Coverage

Protect your cleaning business from potential liabilities by getting adequate insurance coverage. General liability insurance and workers’ compensation insurance are essential to safeguard your business and employees from unforeseen accidents or damages.

To learn more about business insurance options and requirements, visit the Finder website: Compare Cleaners Insurance. This page provides valuable information on different types of business insurance and their importance for small businesses like cleaning services.

A screen show of a website page showing options for cleaners who are looking for insurance for their business

5. Set Up A Professional Brand Identity

Create a compelling brand identity that reflects the professionalism and reliability of your cleaning services. Design a memorable logo, choose a color scheme, and establish a consistent brand image across all marketing materials, including your website, business cards, and advertisements.

For tips on branding your business effectively, check out this article from Hubspot: Brand Identity. It offers valuable insights into building a strong brand identity and connecting with your target audience.

A screenshot of a paragraph explaining brand identity

6. Procure High-Quality Cleaning Equipment And Supplies

Invest in high quality cleaning equipment and supplies to deliver exceptional results to your clients. From vacuum cleaners and mops to eco-friendly cleaning solutions, ensure you have everything needed to tackle different cleaning tasks effectively.

For guidance on choosing the right cleaning equipment and supplies, refer to our blog post on the best start up kits and equipment for new cleaning businesses.

7. Hire and Train Reliable Staff

If your cleaning business expands beyond a one-person operation, hiring reliable and well-trained staff becomes essential. Conduct thorough background checks including police checks and provide comprehensive training on cleaning techniques, customer service, attitude training and safety protocols.

To understand your responsibilities as an employer and the best practices for hiring staff, visit the Jobber website: Tools for Training Cleaners. This resource covers various aspects of employment, including contracts, pay rates, and employee rights. 

Alternatively, you can enroll in certificates in cleaning. These courses usually cost money so it might not be viable for some small businesses but at least you can get an idea.

READ MORE: Queensland Government certificates in cleaning

A screen shot from a goverment website showing what certificates are available in the cleaning services

8. Implement Effective Marketing Strategies

To attract clients and grow your cleaning business, deploy various marketing strategies. Develop an SEO-optimized website with engaging content and showcase your services with before-and-after photos. Utilise social media platforms, Facebook groups, local directories, and Google My Business to increase online visibility.

For insights into marketing strategies for small businesses, including cleaning services, explore the Australian Government’s Small Business Development Corporation website: Marketing for Small Business. The tips provided here can help you create a robust marketing plan for your cleaning business. 

If marketing isn’t your thing, there are plenty of websites like Fiverr or Upwork that offer a wide range of services including marketing strategies for relatively cheap prices.

9. Offer Competitive Pricing and Packages

Pricing your cleaning services competitively can give you an edge in the market. Consider offering different packages to cater to various customer needs and budgets. Provide detailed quotes to potential clients based on the scope of work and services included.

To understand the importance of competitive pricing and how to set appropriate rates for your cleaning services, sign up to receive our comprehensive guide on starting a cleaning business in Australia. The information provided here will assist you in making informed pricing decisions for your cleaning business.

10. Provide Exceptional Customer Service

Customer service is like the superhero of a cleaning business! It’s a powerful tool that can bring more people to ask for your service and say good things about your work. Imagine having a friend who is always there for you, listens to your problems, and helps make things better. That’s what excellent customer service does in the cleaning world!

First, it’s all about having a friendly, helpful team. Training is like the special practice sessions that help your team become customer service superheroes. They learn to listen carefully, respond quickly, and make sure the clients’ homes sparkle and shine just the way they like it!

Feedback is like the magical mirror that shows how the business can improve. If a customer gives comments or suggestions, it’s essential to listen and make changes that can make the service even better. It’s like upgrading the superhero’s powers to serve the customers more efficiently.

There is a special guide from the Australian Government’s business portal: Customer Service and Sales that is like a treasure map. It leads to the secrets of providing fantastic customer service and creating strong customer relationships with clients. By following the tips and advice from this guide, a cleaning business can offer services that make customers happy and eager to call back for more help.

Remember, in the cleaning business, happy customers often come back, and they bring their friends too! 

11. Stay On Top Of Industry Trends

The cleaning industry is constantly evolving, with new technologies and practices emerging. Stay updated with the latest trends and innovations in the cleaning sector. Embrace eco-friendly practices and equipment to appeal to environmentally conscious clients. There are some extremely innovative, and exciting products that are constantly coming to market so make sure you keep on top of the industry and its advancements

You can also look at whats trending in the “cleaning sections’ on Amazon, or by going into your local cleaning equipment stores to speak to the experts. Additionally, stay on top of your local Facebook groups, and research categories like “trending cleaning items” on social media platforms like Instagram and TikTok. These two platforms have millions of industry trends which will help you stay up to date.

12. Network And Collaborate

Networking with other local businesses and industry professionals can open doors to new opportunities and partnerships. Join local business associations and attend industry events to connect with potential clients and collaborators. You can also follow cleaning specific Facebook groups, follow “cleaning pages” on instagram to reach out to other cleaning services, real estates, builders, and local businesses. 

Furthermore, building relationships with real estate agencies can lead to steady cleaning contracts, especially for end-of-lease or Bond cleaning services.

To understand how to collaborate with real estate agencies and property managers, read this article from Real Estate Business: Building Strong Relationships with Property Managers. This resource provides tips for establishing productive partnerships with property management professionals.

For guidance on effective networking strategies for your cleaning business, read this article from Business News Australia: How to Promote your Cleaning Business Like a Pro

13. Manage Finances Effectively

Maintain meticulous financial records and regularly monitor your cleaning business’s financial health. Budget wisely for expenses, taxes, and potential expansion. Consider seeking advice from an accountant or financial advisor to manage your finances prudently. Furthermore, websites like Fiverr, and Upwork host free lancing services for accounting and bookkeeping. Always keep on top of your finances, it is very easy to loose track and the last thing you need is a hefty Tax bill come EOFY.

For information on financial management and planning for small businesses, explore the Australian Taxation Office’s website: Small Business. This resource provides valuable insights into tax obligations, deductions, and financial planning for your cleaning business.

14. Seek Customer Feedback And Reviews

Encourage customers to provide feedback and leave reviews on platforms like Google and social media. Positive reviews can build trust and credibility, while constructive feedback can help you identify areas for improvement. Additionally, Google reviews can help tremendously with your ranking on Google as this showcases your credibility. Google loves reviews so make sure you get your clients to leave honest reviews whether it be 4 or 5 star.

To learn how to manage online reviews and engage with customer feedback, read this article from the Australian Communications and Media Authority: Online Reviews and Endorsements. This resource provides guidance on handling customer reviews professionally and ethically.

An image of text saying Google reviews with 5 small gold stars below the words Google

15. Offer Special Promotions And Discounts

Running occasional promotions or offering discounts can attract new clients and encourage repeat business. Consider seasonal offers or referral incentives to expand your customer base. This is also a great way to get started when you are new to the industry and want to get in front of clients to showcase your amazing cleaning skills. Just remember to mention it is a promotional price for a first-time customer otherwise you might land yourself in hot water.

For tips on planning and executing promotions for your cleaning business, refer to this article from Business Victoria: Promotions and Discounts. This resource provides valuable insights on creating effective promotional campaigns.

16. Expand Your Service Offerings

As your cleaning business grows, consider expanding your services to cater to a broader range of cleaning needs. This might include specialized cleaning for industries like healthcare or hospitality.

To explore the potential for diversifying your cleaning services, read this article from the Australian Government’s business portal: Expanding Your Business. This resource offers guidance on expanding and diversifying your cleaning business’s offerings.

17. Implement Sustainable Practices

Emphasise eco-friendly and sustainable cleaning practices in your business operations. Many clients appreciate environmentally conscious services, and it can set you apart from competitors.

For guidance on adopting sustainable practices in your cleaning business, read this article from the Australian Government’s business portal: Sustainability for Business. This resource offers valuable insights on integrating sustainable practices into your business operations.

18. Stay Compliant With Regulations

Regularly review and comply with industry regulations and safety standards. Keep abreast of changes in employment laws and environmental regulations that may affect your cleaning business.

For resources on business compliance and regulatory requirements, visit the Australian Government’s business portal: Compliance. This resource provides information on various compliance topics, including workplace safety and environmental regulations.

19. Leverage Technology For Efficiency

Stepping into the technological era, the cleaning industry can be revolutionized by embracing innovative tools and software designed to optimise various aspects of a cleaning business. Let’s uncover some gems in technology that could become your allies.

For scheduling and management, consider exploring applications such as “Swept” or “GetJobber.” These tools act like command centers, streamlining the planning of jobs, assigning tasks to team members, and monitoring progress, ensuring that operations unfold seamlessly.

When it comes to invoicing and handling finances, “Xero” emerges as a powerful ally. With its user-friendly interface, it simplifies the invoicing process, allowing you to manage your finances with precision and ease, creating a smooth financial workflow.

For enhancing communication with clients, “ChatGPT” could be leveraged to automate and enhance customer interactions, ensuring that queries and concerns are addressed promptly, fostering satisfaction and building robust customer relations.

By integrating these technological wonders into your business model, you stand at the threshold of creating an evolved, efficient, and effective cleaning service that resonates with modern demands and expectations, thus navigating the path toward unprecedented success in the cleaning industry.

For recommendations on software and tools for managing your cleaning business, read this article from Software Advice: Cleaning Business Software. This resource offers reviews and comparisons of cleaning management software to help you make informed decisions.

Close up image of Chatgpt user home page

20. Establish Strong Online Presence

Maintain an active presence on social media platforms and respond promptly to inquiries or messages. Engage with your audience through informative and visually appealing content. Check out your local Facebook groups and forums to not only stay informed but to also show a strong presence in your local community. As above, use the leverage of technology to enhance your presence and communication.

For tips on building an effective online presence for your cleaning business, refer to this article from the Australian Government’s business portal: Online Presence. This resource provides valuable insights on using digital marketing to reach a wider audience.