Ultimate 2025 Guide: How to Start a Cleaning Business 2025 Australia
Starting a cleaning business in 2024 can be a lucrative move—especially on the Gold Coast, where demand for cleaning services Gold Coast keeps climbing. Below you’ll find an up-to-date roadmap covering licences, insurance, marketing, eco-friendly trends, tech tools and pricing. Use it to launch—and grow—a cleaning company that stands out.
This guide shows you exactly how to start a cleaning business 2025 and dominate the Gold Coast market.
1. Research the Australian Cleaning Market
Q: Is there still room for new cleaners in Queensland?
Yes. IBISWorld projects 3 % annual growth in commercial cleaning through 2027, driven by health regulations and hybrid offices. Search terms like commercial cleaning Gold Coast (590 monthly volume) prove interest.
Tip: Visit local Facebook groups and read City of Gold Coast tenders to spot gaps (e.g., strata cleaning or mattress cleaning Gold Coast).
2. Write a Business Plan That Wins Contracts (H2)
Include:
| Section | Key Points |
|---|---|
| Mission | Eco-friendly cleaning Queensland–wide |
| Target Market | Small offices, builders, Airbnbs |
| SWOT | Strength: flexible hours · Weakness: new brand |
| Financials | Start-up kit: $5 000–$7 500 |
| Growth | Add cleaning contracts Gold Coast within 18 months |
Download the free template at business.gov.au → Plan Your Business.
3. Register & Insure Your Company (H2)
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Choose structure: sole trader vs company (ASIC).
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Apply for ABN & GST if turnover > $75 k.
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Public liability ($10 m) + workers’ comp. Finder.com.au lets you compare cleaners insurance in minutes.
Register a Business Name. This resource will guide you through the process of registering your cleaning business and ensuring compliance with legal requirements.
Obtain Cleaners Insurance Coverage
Protect your cleaning business from potential liabilities by getting adequate insurance coverage. General liability insurance and workers’ compensation insurance are essential to safeguard your business and employees from unforeseen accidents or damages.
To learn more about business insurance options and requirements, visit the Finder website: Compare Cleaners Insurance. This page provides valuable information on different types of business insurance and their importance for small businesses like cleaning services.
4. Build a Stand-Out Brand
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Pick colours: CleansePro uses blue (#0075C9) and green (#44C086).
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Design a memorable logo in Canva Pro.
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Secure social handles for @YourBrandCleaning.
See how CleansePro’s About Us page reinforces brand trust.
For tips on branding your business effectively, check out this article from Hubspot: Brand Identity. It offers valuable insights into building a strong brand identity and connecting with your target audience.
5. Buy Your First Equipment Kit
| Item | Cost | Source |
|---|---|---|
| Backpack vacuum HEPA | $550 | Cleaning Supplies Gold Coast |
| Microfibre starter pack | $38 | store link |
| Eco all-purpose 5 L | $19 | store link |
| Safety PPE kit | $55 | Bunnings |
Invest in high quality cleaning equipment and supplies to deliver exceptional results to your clients. From vacuum cleaners and mops to eco-friendly cleaning solutions, ensure you have everything needed to tackle different cleaning tasks effectively.
For guidance on choosing the right cleaning equipment and supplies, refer to our blog post on the best start up kits and equipment for new cleaning businesses.
6. Price Your Services Smartly
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Residential: $40–$45 / hr (2-hour min).
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Commercial cleaning Gold Coast: $45–$55 / hr.
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Builders clean Gold Coast: fixed rate $4–$6 / m².
Offer three-tiered packages—Basic, Deep, Sanitary—so clients self-select.
Pricing your cleaning services competitively can give you an edge in the market. Consider offering different packages to cater to various customer needs and budgets. Provide detailed quotes to potential clients based on the scope of work and services included.
7. Master Marketing & Lead Gen
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Local SEO – optimise Google Business Profile for office cleaning services Gold Coast.
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Before-and-after reels – post weekly on Instagram & TikTok.
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Content marketing – publish blogs like “Eco-Friendly Commercial Cleaning Gold Coast” (see our recent post).
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B2B outreach – email strata managers a one-page capability statement.
For insights into marketing strategies for small businesses, including cleaning services, explore the Australian Government’s Small Business Development Corporation website: Marketing for Small Business. The tips provided here can help you create a robust marketing plan for your cleaning business.
If marketing isn’t your thing, there are plenty of websites like Fiverr or Upwork that offer a wide range of services including marketing strategies for relatively cheap prices.
8. Win & Keep Cleaning Contracts (H2)
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Deliver a 100 % satisfaction guarantee.
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Use Jobber or ServiceM8 for scheduling and live photos.
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Upsell emergency cleaning Gold Coast and before-hours cleaning for premium rates.
9. Hire, Train & Retain Staff
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Police checks + right-to-work docs.
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Train on colour-coding, WHS, customer service.
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Offer micro-credentials (Certificate III in Cleaning).
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Use cleaning contracts Gold Coast templates with a probation clause.
If your cleaning business expands beyond a one-person operation, hiring reliable and well-trained staff becomes essential. Conduct thorough background checks including police checks and provide comprehensive training on cleaning techniques, customer service, attitude training and safety protocols.
To understand your responsibilities as an employer and the best practices for hiring staff, visit the Jobber website: Tools for Training Cleaners. This resource covers various aspects of employment, including contracts, pay rates, and employee rights.
Alternatively, you can enroll in certificates in cleaning. These courses usually cost money so it might not be viable for some small businesses but at least you can get an idea.
10. Embrace Sustainability
Queenslanders increasingly search eco-friendly cleaning Queensland. Switch to:
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Bio-enzyme detergents
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Compostable bin liners
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Microfibre mops (80 % less water)
Promote these wins on your website—both clients and Google reward green keywords.
11. Tech Tools for 2024
| Need | Tool | Benefit |
|---|---|---|
| Scheduling | Swept | GPS clock-ins |
| Invoicing | Xero | Auto GST reports |
| Chatbot | ChatGPT API | 24/7 quote replies |
2. FAQs
How much money do I need to start a cleaning business in Australia?
Budget $6 000–$10 000 for equipment, insurance, and basic marketing.
Do I need a licence?
No industry licence, but you must register for an ABN and meet WHS regs.
Where can I find affordable cleaning supplies Gold Coast?
CleansePro’s online store delivers same day, often 15 % cheaper than major wholesalers.
Free Download
Grab our Start-Up Checklist PDF—licence links, supplier list, marketing timeline.
Final Word
Launching in 2024 is easier with the right plan, eco products and smart tech. Follow this guide, stay compliant, and you’ll scale from first house clean to long-term cleaning contracts Gold Coast clients in no time.
Ready to kick-start? Call 0431 002 126 or visit our Contact page for a free start-up consultation.
Final Tips – Stay On Top Of Industry Trends
The cleaning industry is constantly evolving, with new technologies and practices emerging. Stay updated with the latest trends and innovations in the cleaning sector. Embrace eco-friendly practices and equipment to appeal to environmentally conscious clients. There are some extremely innovative, and exciting products that are constantly coming to market so make sure you keep on top of the industry and its advancements
You can also look at whats trending in the “cleaning sections’ on Amazon, or by going into your local cleaning equipment stores to speak to the experts. Additionally, stay on top of your local Facebook groups, and research categories like “trending cleaning items” on social media platforms like Instagram and TikTok. These two platforms have millions of industry trends which will help you stay up to date.
Network And Collaborate
Networking with other local businesses and industry professionals can open doors to new opportunities and partnerships. Join local business associations and attend industry events to connect with potential clients and collaborators. You can also follow cleaning specific Facebook groups, follow “cleaning pages” on instagram to reach out to other cleaning services, real estates, builders, and local businesses.
Furthermore, building relationships with real estate agencies can lead to steady cleaning contracts, especially for end-of-lease or Bond cleaning services.
To understand how to collaborate with real estate agencies and property managers, read this article from Real Estate Business: Building Strong Relationships with Property Managers. This resource provides tips for establishing productive partnerships with property management professionals.
For guidance on effective networking strategies for your cleaning business, read this article from Business News Australia: How to Promote your Cleaning Business Like a Pro
Positive reviews can build trust and credibility, while constructive feedback can help you identify areas for improvement. Additionally, Google reviews can help tremendously with your ranking on Google as this showcases your credibility. Google loves reviews so make sure you get your clients to leave honest reviews whether it be 4 or 5 star.
To learn how to manage online reviews and engage with customer feedback, read this article from the Australian Communications and Media Authority: Online Reviews and Endorsements. This resource provides guidance on handling customer reviews professionally and ethically.